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About us

A Unique Model

Why
Profluence
Capital

1.

Created the first-ever media-fueled investment flywheel in sports.

2.

Profluence sits between founders, investors, athletes,
and sports with a deep well of relationships
in every sports investment related vertical.

3.

We understand the sports ecosystem thoroughly
thanks to our media and consulting base, which gives us
the perspective to identify fundamental growth drivers
pushing the industry forward.

4.

We don’t chase trendy businesses that disregard what
fans, athletes, coaches and executives actually want.

How We Do It

Our Flywheel Fuels Opportunity

1 Media Multi-platform reach with millions of followers creating unmatched visibility and influence.
2 Community A global membership building trust, collaboration, and new opportunities.
3 Intelligence Proprietary research and analysis into emerging verticals and market shifts.
4 Capital Strategic investment, amplified by the ecosystem for stronger outcomes.

1. Media

Multi-platform reach with millions of followers creating unmatched visibility and influence.

2. Community

A global membership building trust, collaboration, and new opportunities.

3. Intelligence

Proprietary research and analysis into emerging verticals and market shifts.

4. Capital

Strategic investment, amplified by the ecosystem for stronger outcomes.

Million Social Media Followers

Newsletter Readers

Million Impressions Per Month

Million Website Visits Monthly

Our core investment areas

Innovation across Sports, Media, and Human Performance

• Sports

(Teams, Leagues, Gaming, Esports, Betting, Events, Infrastructure, Venues, Agencies, SportsTech)

• Media/Community

(Creators, Collectibles, Fan Engagement, Entertainment, Social, Content, Immersive Experiences, Crypto, AI)

• Human Performance

(Health, Fitness, Recovery, Nutrition, CPG, Apparel, Equipment, Longevity, Biohacking, Consumer Wellness)

FAQs

Clear answers to the questions we hear most often

What's your stage and check size?

We focus on the early stages of company building, typically investing from pre-seed through Series A. Our initial checks are generally in the $50,000 to $500,000 range, with the ability to participate in larger rounds and provide follow-on capital as companies grow.

Where do you invest (geography)?

We invest wherever the best founders are building. While most of our activity is in the U.S. and North America, we also back companies internationally when there’s a strong fit within our focus areas.

How do you help companies?

Through our community, media reach, and global network, we open doors faster and with more precision. We help founders sharpen their product, positioning, and go-to-market. Beyond financial backing, we aim to be your most impactful investor by supporting talent acquisition, partnerships, distribution, scaling faster, and securing future funding.

How are you different from other funds?

Profluence was built to accelerate companies as we combine capital with media, community, and intelligence, creating an ecosystem that founders tap into from day one. Our media reach delivers visibility, our community opens doors to customers and partners, and our research provides foresight into emerging trends. This model not only accelerates company growth but also generates proprietary opportunities and stronger outcomes for all stakeholders.

What is your investment process?

We source opportunities through our ecosystem of media, community, and partnerships, which gives us access to founders early. Every opportunity is reviewed quickly, and when there’s alignment, we engage directly with the team to understand the business, market, and vision. Our process ensures we see deals others miss and can move decisively when the right fit emerges.

How to get in touch?

1. Complete the form on our contact page
2. From there, expect a prompt reply with next steps

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