David is the Founder and Managing Principal of Tigertail Advisory, a leader in creating traction for brands, properties, & investors in new markets.

He has been in sports for 25+ years with a proven track-record for commercializing properties, growing brand market share, and creating innovative technology partnerships in global sports.

In the US, David has worked for SFX Sports and naming rights specialist Team Services. He spent 14 years in Europe as the Head of Partnerships for Liverpool FC and on the Group Management Board for Swiss-based and Chinese-owned Infront Sports & Media. 

David graduated from James Madison University in 1997 with a Bachelor of Arts in marketing. He received his Masters in sports marketing from George Washington University in 2003.